Fresh Invest: A Property Investment Google AdWords Case Study.
Fresh Invest is a property company that sources the very best property investment opportunities available. The owner of Fresh Invest was frustrated with the low level of enquiries he was generating from Google AdWords. He approached Juna Digital for help maximising his ROAS (return on advertising spend).
How we did it
At Juna Digital, we have a methodical approach to Google AdWords. Our three step process helps us improve results for our clients time and time again. It includes Analysis, Account Modifications & Account Optimisation.
Step 1: Analysis
Juna Digital did a thorough analysis of the ad account as well as an analysis of Fresh Invest’s and it’s competitors’ websites. Everything from what the competitors’ websites look like and where people search geographically, to the different types of services on offer from Fresh Invest.
Device analysis was also used to establish what specific devices people employed to find investment properties and at what times they most commonly searched for them. In order to establish this, several keywords were researched so that their impact on Google search could be analysed and added into the existing account.
Step 2: Account Modifications
As a result of our analysis we identified several keywords and match types which could be included in the account. Furthermore, we adjusted the text ads to prioritise the client’s key selling points and adjusted the bid strategy which eliminated keywords that were financially ineffective. As a result landing pages were improved to reflect the new keywords and ad text.
Step 3: Account Optimisation
Subsequently, the whole account was carefully monitored to ensure these changes achieved maximum impact. Keywords continued to be assessed with effective and converted search terms being added, whilst irrelevant ones were removed. On going refinements were then made to guarantee optimal performance with bids being continually adjusted to ensure the best positions in Google search results. The geographical regions of visitors, along with the most popular days and times, were also analysed in order to ensure total account proficiency and impact.
The Results
Since we started working with Fresh Invest in February 2018, we have achieved the following results:
1,450% increase in conversion rate (from 0.12% to 1.86%)
825% increase in leads (from 4-leads a month to 37)
To find out more about our specialist digital marketing and creative services and what they could offer your business, simply get in touch with our team today via the “Get a quote” button above or by calling: 01489 336 337.
